Statement Under Fire
When controversy hits, anyone can draft a calm, credible public response in minutes.
Inspiration: Quality Service
PR specialists craft crisis statements by mapping the fact timeline, assessing reputational risks, drafting multiple response versions, and rehearsing Q&A for the spokesperson.
Why Ordinary People Can't Access It
Ordinary individuals and small business owners cannot afford PR consultants when facing negative reviews or online backlash. Without training, they respond emotionally or miss critical facts, escalating the situation.
AI-Powered Equalizer
Users input a simple event timeline and stance; AI structures the fact chain, flags the top public-perception risks, generates calm, clarification, and apology response drafts, and simulates likely follow-up questions with suggested answers.
Key Features
- Timeline input auto-maps key facts and events
- Flags the three biggest reputational risks for your situation
- Generates calm, clarification, and apology response drafts in one click
- Simulates 10 likely follow-up questions with suggested answers
- Outputs plain-language text ready for social media or customer replies
Target Users
Small business owners, freelancers, individual creators, and frontline customer-service leads facing negative reviews or online disputes.
Business Model
Free tier generates one basic draft; premium subscription unlocks multi-version statements and Q&A rehearsal; enterprise pricing per seat for customer service teams.
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