Crisis Response Script Box
Turn panic into prepared replies when negative attention hits
Inspiration: Quality Service
In traditional PR advisory, consultants map the timeline, assess reputational risk, draft multiple response statements, and simulate tough reporter questions within the first critical hours of a crisis.
Why Ordinary People Can't Access It
Professional crisis PR is expensive and slow to mobilize. Small business owners, creators, and ordinary individuals facing bad reviews, misunderstandings, or viral criticism usually respond alone, often making things worse.
AI-Powered Equalizer
Users describe what happened and their goal; AI builds a fact timeline, scores reputational risk, generates three calibrated response drafts, and simulates 10 likely reporter follow-ups with suggested answers, all within 10 minutes.
Key Features
- Auto-builds a clear incident timeline from your input
- Scores reputational risk and flags sensitive points
- Generates three calibrated tones: neutral, apologetic, clarifying
- Simulates tough reporter questions with suggested replies
- Exports a ready-to-use response card for posting or calls
Target Users
Small business owners, content creators, community managers, individuals facing public criticism
Business Model
Pay-per-incident generation + monthly unlimited subscription + team plan for companies
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